Spawned from my passion of photography, i conceptualised a potential product based on Instagram photos.
I developed the product and designed a concept for the Yekka platform.
Once the website was commissioned users were able to create personalised high quality photo bracelets straight from their device. These were all handmade at our studio in east London.
I established social media channels and planned a content strategy which lead to me creating content for marketing such as advertising banners, graphics, videos and blogs. I learnt a great deal about E-commerce and SEO strategy through products such as Google Analytics and Webmaster Tools.
Yekka sold over 100 units in the first few months, retailing at £29.99. It was also picked up in teen fashion magazine, "Shout".