Senior Marketing Manager, Nimble Collective (Amazon Nimble Studio) - San Francisco
I helped develop and execute Nimble's product marketing strategy for over 3 years, and joined Amazon Web Services when they acquired Nimble in May 2019. In this role, i contributed to finding product market fit, GTM Strategy, helped define the customer journey. My responsibilities during this period also included:
-Managed and delivered an overall B2B marketing strategy for Nimble’s SaaS product targeting SMBs in Media & Entertainment.
-Defined and managed lead flows for automated pipeline of 3000+ leads. Developed lead scoring and nurturing initiatives in CRM.
-Content creation to drive awareness and engagement of Nimble Studio, including blog posts, customer stories and Total Cost of Ownership calculators.
-Led artist engagement and advocacy programs including creative contests and festival management for first time film directors.
-Project-managing artist programs including short film releases, overseeing asset creation for marketing/promotion and successfully strategizing Academy Award Qualifying film festival circuits. The films were made as part of a pilot program for first time filmmakers using the companies disruptive animation production technology.
-Managed planning and budget for 4 trade shows for 3D content creators across the United States
-Monitoring, measuring and reporting results to company stakeholders.
-Planning and creating cross-departmental documentation and materials including marketing, business development, and pr assets.
-Strategic partnership development, growing B2B relationships to ensure long-term collaborative projects are achieved.