Senior Product Marketing Manager, Adobe Systems - San Francisco
Product marketing for the Creative Cloud enterprise (CCE) business across products including video solutions and 3D tools.
-Collaborated cross functionally with Business Development, Marketing and business unit leadership teams to define strategy and planning, from internal pitching through to execution.
-Led beta launches for new features and products including Premiere Pro Speech to Text, and the Substance 3D Collection, in collaboration with strategic development teams, to successfully onboard hundreds of enterprise users and accelerating adoption within existing CCE customers. Captured beta product feedback to report to product teams, and developed customer materials and references for use at GA launch.
-Developed and delivered sales training for annual sales kick-off to global sales org (500+ internal attendees across APAC, EMEA, and NAMER).
-Managed external vendors to define and develop competitive intelligence documentation used by sales teams when pitching new and existing products.
-Owned content such as product messaging framework, personas, product detail pages, customer stories and email campaigns used for awareness and lifecycle marketing.