Product Marketing Manager, Amazon Web Services - San Francisco
Product marketing within the Elastic Cloud Compute (EC2) team, focused on adoption, engagement and advocacy of cloud technologies catered towards Visual Effects and Animation Studios (Studio in the Cloud & Amazon Nimble Studio).
-Wrote launch plan for new service and co-wrote annual plan to drive AWS service usage specifically targeting SMBs and enterprise studios within M&E, communicating market segmentation, GTM tactics, and goals.
-Built out GTM tactics mapped to plans through videos, industry blogs, references, solution tutorials, PR, and case studies.
-Worked closely with leadership to define messaging, content, and UX for new AWS product category and product initiatives, collaborating cross functionally with product and solutions architect teams.
-Partnered with the business development team to gather customer feedback; curated data to direct and inform the roadmap for solutions and content strategies.
-Led development and launch of remote work solution in Q2 2020, helping studios to continue working during the COVID-19 lockdown, reaching 1000’s of downloads in the first 90 days of release.
-Developed 15 PR articles targeting visual effects and animation studios, contributing to share of voice increase from 54% to 93% y/y, and built cross functional processes to track and build 40+ customer reference story pipeline.
-Led 3 online webinars; results included 44% increase in leads y/y and 4.8 out of 5 customer satisfaction scores.